A sound marketing and communications strategy often depends on relevant, accurate, reliable, valid, and current information about the client’s organisation and its diverse stakeholders. In order to identify and satisfy stakeholder needs, we invariably recommend some marketing research.
LeBlaQ offers the following market research services:
- Quantitative: Aim to answer statistical questions like ‘how many’ or ‘how much’ and can involve a large number of respondents. Examples include field surveys and questionnaires.
Qualitative: Generally used for exploratory purposes like the ‘what’, ‘how’ or ‘why’ and include a small number of respondents — not generalisable to the whole population. Examples include focus groups and in-depth interviews.